GoHighLevel VA & Automation Specialist Building the Systems Behind Your Online Business
From funnels and CRM automation to AI voice agents, booking systems, and online course creation, I build the systems that help your business attract, nurture, and convert leads.
GoHighLevel •Websites • Funnels • Automation • Course Creation • AI Systems
STREAMLINED SYSTEMS
You Bring the Expertise. I Help Bring It to Life.
You may have the knowledge, ideas, content, and vision but turning all of that into a polished online experience can feel overwhelming.
That's where I come in.
I help turn your ideas into organised, branded and user-friendly digital experiences from the first landing page to the course, content, booking system, CRM and automated follow-up behind it.
CREATE
Turn your expertise into courses, workbooks, guides, presentations and digital products.
ATTRACT
Create landing pages, lead magnets and funnels that introduce your brand and capture the right audience.
ENGAGE
Repurpose your ideas and content into educational, branded social media assets.
CONVERT
Build booking systems, sales pages and follow-up journeys that guide people toward the next step.
AUTOMATE
Connect your forms, CRM, email, SMS, calendars and workflows so less of the process has to be done manually.
DELIVER
DELIVER
Create organised course and client experiences that make it easy for your customers or students to know what to do next.
Systems Built Around
Your Business
Whether you're launching a course, growing a coaching business, or improving your client experience, I connect the tools, processes, and automation your business needs to operate smoothly.
01
Online Course Creation
Turn your expertise into an organized online learning experience.
Course structure
Curriculum & lesson planning
Course platform setup
Membership areas
Workbooks & resources
Student onboarding
02
Funnels & Landing Pages
Turn visitors and leads into booked calls, customers, or students.
Landing pages
Lead magnets
Sales funnels
Booking funnels
Forms & surveys
Checkout journeys
03
Canva & Digital Content
Educational carousels,
presentations, workbooks, PDFs, guides, templates and branded social content.
04
Website & Digital Experience
Turn your expertise into an organized online learning experience.
Website pages, course pages, landing pages, navigation, mobile optimisation and user experience.
05
GoHighLevel & Automation
CRM, pipelines, workflows, forms, calendars, email/SMS sequences and lead nurturing.
- Welcome sequences
- Onboarding forms
- Contracts & payments
- Client intake
- Automated tasks
- Client communication
06
AI & Business Operations
Use smart systems to reduce manual work and keep your business organized.
- Voice AI agents
- Lead qualification
- Appointment booking
- SOP development
- Process documentation
- Workflow optimization
Automated Lead Tracking System
I connect GoHighLevel with Google Sheets to automatically capture and organize leads, giving businesses a simple, centralized view of their lead flow without manual data entry.
I build lead tracking systems that connect GoHighLevel with Google Sheets, so every new lead can be captured and organized without manually copying information from the CRM.
How it works:
Lead comes in → GHL captures the lead → Automation triggers → Google Sheets is updated → Team can track and follow up
What I can set up
Automatic lead capture from GHL
Google Sheets integration through GHL workflows
Lead name, email, phone, source, date, and status tracking
Lead source tracking
Appointment/booking information
Pipeline stage tracking
Automatic updates when lead status changes
Follow-up and conversion tracking
Organized reporting for the sales team
Reduced manual data entry and admin work
Example Workflow
Facebook Lead / Website Form / Landing Page
↓
GoHighLevel CRM
↓
Workflow Automation
↓
Google Sheets Lead Tracker
↓
Sales Team Follow-Up
The result
No more manually copying leads from your CRM into spreadsheets.
Every new lead can automatically flow into a centralized Google Sheet, giving the team an easy way to monitor where leads came from, where they are in the pipeline, and what action needs to happen next.
Selected Systems I’ve Built
A look at the funnels, automations, course experiences, CRM systems, and client journeys I’ve designed and implemented for real businesses.
Property First Investments
Building a Complete Lead Generation & Client Conversion System
Industry: Property & Finance | Australia
Platform: GoHighLevel
My Role: Funnel Builder • GHL Manager • Automation Specialist • AI Systems Builder
The Challenge
Property First Investments needed more than just a website.
The business needed a professional digital system that could clearly communicate its services, capture enquiries, guide potential clients toward the right next step, organise leads inside the CRM, and automate follow-up.
The goal was to create a connected experience where the journey could flow from:
Website Visitor → Lead → CRM → Follow-Up → Booking → Conversation
I was responsible for building that system from the ground up.
What I Created
Website & Landing Pages
I designed and built the core website and funnel experience, including:
• Homepage
• First Home Buyers page
• Investors page
• About Us page
• Contact page
• Lead capture sections
• Call-to-action sections
• Thank-you / next-step experiences
• Mobile-responsive layouts
The pages were structured to make the business, its services and the next step clear to visitors.
Lead Generation Funnel
I created the lead journey to guide visitors from their first interaction with the brand through to enquiry and booking.
This included:
• Lead capture forms
• Funnel pages
• Calls-to-action
• Booking pathways
• Thank-you experiences
• Lead source tracking
• Automated follow-up
The objective was to turn website traffic into organised, actionable leads.
Booking System
I built the booking experience so potential clients could move from enquiry to appointment without unnecessary back-and-forth.
This included:
• Calendar setup
• Booking page
• Appointment flow
• Confirmation process
• Automated reminders
• Follow-up workflows
CRM & Pipeline
I built the CRM structure to help the business manage leads after they entered the system.
This included:
• CRM setup
• Custom pipeline
• Opportunity stages
• Lead organisation
• Source tracking
• Pipeline automation
• Workflow triggers
This gave the business a central place to see where each lead was in the customer journey.
AI Receptionist
I also created and configured an AI Receptionist to help the business handle incoming enquiries.
I worked on:
• AI agent setup
• Agent role and objectives
• Knowledge base
• FAQs
• Conversation guidelines
• Lead information collection
• Booking guidance
• Business-specific responses
• Testing scenarios
• Guardrails and restricted topics
The AI system was designed to provide helpful initial responses while guiding suitable enquiries toward the appropriate next step.
Automation & Follow-Up
I connected the different parts of the system using GoHighLevel workflows.
These included:
• Lead follow-up
• Email automation
• Form-triggered workflows
• Booking confirmations
• Appointment reminders
• Lead nurturing
• Internal notifications
• Mailing-list automation
• Pipeline movement
The goal was to reduce manual follow-up and make sure leads did not simply disappear after submitting an enquiry.
My Role
I handled the project as an end-to-end GoHighLevel and digital systems project.
My responsibilities included:
Strategy → Structure → Design → Funnel Building → CRM → Automation → Booking → AI → Testing → Optimisation
Rather than working on one isolated component, I connected the different pieces into one complete system.
Tools
GoHighLevel
Funnels • Websites • CRM • Pipelines • Workflows • Calendars • Forms • AI • Automation
Canva
Brand assets • Graphics • Digital content
AI Tools
AI Receptionist • Knowledge Base • AI Search Optimisation
From Landing Page to Lead Conversion
Website + Funnels + Forms + CRM + Pipeline + Booking + Automation + AI
One complete digital system.
CLIENT JOURNEY + GHL AUTOMATION
Project: UK Hypnosis & Coaching
Streamlining the Client Journey From Lead to Booking
Designed and optimized a connected client journey using GoHighLevel, including funnel pages, lead capture, booking workflows, automated follow-up, CRM organization, and client communication.
System Built:
Lead Capture → CRM → Nurture → Booking → Follow-Up → Client Experience
Tools:
GoHighLevel • Funnels • Workflows • CRM • Email Automation
COURSE CREATION + LEARNING EXPERIENCE
Project: Online Course & Membership System
Turning Expertise Into a Structured Online Learning Experience
Developed an online course structure from initial ideas into organized modules, lessons, student resources, onboarding materials, and a complete learning journey.
System Built:
Course Strategy → Curriculum → Lessons → Resources → Student Onboarding → Course Delivery
Tools:
GoHighLevel • Course Platform • Canva • Automation
MARKETING + WEBINAR + CONTENT SYSTEM
Project: FaithWorks Capital Partners
Connecting Marketing Content With a Lead Generation System
Supported the development of a coordinated marketing ecosystem including webinar content, social media assets, landing pages, lead generation materials, and supporting marketing systems.
System Built:
Content → Lead Generation → Webinar → Follow-Up → Investor Journey
Tools:
Canva • GoHighLevel • Social Media • Funnel Strategy • Content Systems
LEAD MANAGEMENT + AUTOMATION
Project: Fix My Water
Building a Lead-to-Sales Workflow That Keeps Opportunities Moving
Designed a GoHighLevel workflow connecting lead capture, CRM organization, pipeline stages, automated SMS follow-up, lead qualification, appointment booking, and sales notifications.
System Built:
Lead Form → New Lead → SMS Follow-Up → Qualification → Booking → Sales Pipeline
Tools:
GoHighLevel • CRM • Workflows • SMS • Pipeline Automation
Featured Industry Solutions
Dental Clinic Automation System
A complete patient acquisition and appointment automation system built for dental clinics.
GoHighLevel Funnel & Automation Walkthrough
A 5-minute walkthrough of a GoHighLevel project featuring custom workflows, automations, pipelines, and CRM configuration. Everything shown was built and configured by me.
PROVEN OUTCOMES
Real Systems. Real Results.
Explore how our custom-engineered builds translate directly to recovered time and measurable revenue scale.
Real Estate Marketing & Content Management
Contributed to the growth of a real estate investment firm through content management, digital marketing support, system organization, and process optimization, helping create a more efficient workflow and stronger brand presence.
🏷️ Real Estate Marketing
🏷️ Content Management
🏷️ CRM Management
🏷️ Process Optimization
🏷️ Digital Marketing
Course Systems & Learning Experience
Developed and organized an online course experience by structuring lessons, designing student learning pathways, creating course assets, and implementing a streamlined onboarding process to enhance engagement and improve the overall student experience.
🏷️ Course Creation
🏷️ Kajabi / Gohighlevel
🏷️ Student Onboarding
🏷️ Learning Experience Design
🏷️ Digital Products
PORTFOLIO
Featured Projects
Trusted Tools & Platforms
Meet Roselyn
Creative Digital Systems & GoHighLevel Specialist
I specialize in GoHighLevel, funnel building, workflow automation, course creation, and AI-powered business solutions, helping businesses streamline operations, improve customer experiences, and create scalable systems for growth.
My expertise includes designing high-converting funnels, implementing CRM and automation systems, developing online courses and membership experiences, and leveraging Voice AI technology to enhance lead qualification, customer engagement, and business efficiency.
I create solutions that reduce manual work, improve operational efficiency, and support long-term business growth.
Whether you're looking to automate repetitive tasks, launch a digital course, optimize your sales process, or implement intelligent customer interactions through Voice AI, I focus on building systems that save time, improve performance, and deliver a seamless customer journey.
GoHighLevel System Setup
High-Converting Sales Funnels
Intelligent Workflow Automations
Voice Ai Agent
Seamless Course Creation Platforms
Social Media Management
My Process
01. Understand
I start by understanding your business, goals, current systems, and where leads or customers may be falling through the cracks.
02. Plan
I map out the workflow, customer journey, and automation needed to make the process simpler, more organized, and easier to manage.
03. Build
I build the system inside GoHighLevel and the tools you already use, including funnels, landing pages, CRM pipelines, forms, calendars, workflows, email/SMS automation, and lead tracking.
04. Connect
I connect the different parts of your system so information moves automatically. This can include connecting GoHighLevel with Google Sheets, calendars, forms, and other business tools.
05. Test
Before everything goes live, I test the workflows from the customer's perspective to make sure leads are captured correctly, automations trigger properly, and nothing gets missed.
06. Optimize
Once the system is running, I look for ways to improve the process, reduce manual work, and make the overall customer journey more efficient.
The goal: Build systems that work in the background, keep your leads organized, and give you more time to focus on growing your business.
CLIENT SUCCESS
Trusted by teams who care about results
Client Rating
⭐⭐⭐⭐⭐ 5.0 Rating
Received a 5-star client rating from Nigel Edwards, Founder of UK Hypnosis & Coaching, for support in funnel building, automation, website management, and digital marketing systems.
— Nigel Edwards
Founder, UK Hypnosis & Coaching
Let's Build Your System.
Ready to Build a Business
That Runs Smarter?
Your business shouldn't depend on scattered tools, manual follow-ups, and disconnected processes.
Let's build a connected system that brings your leads, sales, automation, onboarding, course delivery, and client experience together.
Not sure what needs to be built yet?
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